Sponsorship Monitoring Computer Vision Articles

This category contains articles that relate to the sponsorship monitoring industry in general and the benefits of implementing Computer Vision for this task.

Computer Vision enhances the process of sponsorship monitoring by automating the detection of logos and brand marks in broadcast and streamed footage, as well as images and videos from other channels, at scale. Logo detection can be applied in real-time to deliver highly precise brand impression data and statistics about the time and quality of the impression. This data forms the foundation of any sponsorship valuation/ROI analysis.

BLOG BLOG
The Benefits of Sports Sponsorships in the Digital Age of Visual Data

Reading Time: 5 minutes According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded $60 billion, and in North America, 70% of […]

Sponsorship Monitoring
BLOG BLOG
5 Reasons Why Marketers Need Visual-AI

Reading Time: 5 minutes If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing […]

Brand Monitoring Sponsorship Monitoring
BLOG BLOG
Sponsorship in the Digital Age: The Rise of Esports

Reading Time: 4 minutes What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. […]

Sponsorship Monitoring
BLOG BLOG
How to measure sports sponsorship ROI

Reading Time: 5 minutes Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for […]

Sponsorship Monitoring
BLOG BLOG
The State of Sports Sponsorship in 2018: World Cup and Wimbledon

Reading Time: 6 minutes Summer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, particularly in the world of soccer and […]

Sponsorship Monitoring
BLOG BLOG
The Rise of Women’s Sports Sponsorship

Reading Time: 5 minutes Making the case for women’s sports sponsorship Women’s sport has, up until now, been very much an afterthought when it comes to […]

Featured Sponsorship Monitoring
BLOG BLOG
It’s Amazing What’s Possible With Visual-AI For Sponsorship Monitoring

Reading Time: 2 minutes Your Brand Sponsorship Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI Sponsorship spend has enjoyed significant growth in the last decade, with 2018 […]

Sponsorship Monitoring
BLOG BLOG
Sports Sponsorship Trends- Updated for 2022

Reading Time: 3 minutes Our Sports Sponsorship trends predictions for 2022 While world sports recovered from an almost standstill year in 2020, live events were still […]

Sponsorship Monitoring
BLOG BLOG
Press Release: A New Era In Sports Sponsorship Valuation

Reading Time: 3 minutes Visual-AI Company VISUA Ushers In New Era In Sports Sponsorship Valuation with Disruptive Commercial Models VISUA aims to change the face of […]

Featured Sponsorship Monitoring Technology VISUA News
BLOG BLOG
14 Key Sports Sponsorship Metrics To Measure

Reading Time: 6 minutes TLDR: Record growth in viewing and engagement by fans is driving record investments in sponsorships. But brands also need to measure the […]

Sponsorship Monitoring
BLOG BLOG
The Three Key Reasons Why Accurate Monitoring Is Crucial For Sponsors

Reading Time: 7 minutes TLDR: Accurate sponsorship monitoring is the only way to be sure that your investment is really paying off. Reliable data is crucial […]

Sponsorship Monitoring
BLOG BLOG
How Accurate Sponsorship ROI Measurement Could Change the Future of the Sponsorship Industry

Reading Time: 7 minutes Sports sponsorship is big business. Businesses shell out massive sums of money to be associated with events, individuals, or teams, and by […]

Sponsorship Monitoring
BLOG BLOG
Logo Detection For Sports Sponsorship Valuation: 5 Key Things To Consider

Reading Time: 5 minutes Key considerations to note when thinking about logo detection technology for sports sponsorship valuation Monitoring brand impressions, known technically as Logo Detection, […]

Sponsorship Monitoring
BLOG BLOG
Visual-AI Company VISUA Launches Sponsorship Opportunities Research Tracking (SORT)

Reading Time: 3 minutes Dublin and New York-based VISUA now enables sponsors to find new sponsorship opportunities from historical sports footage Leading Visual-AI company, VISUA has […]

Featured Sponsorship Monitoring VISUA News
BLOG BLOG
The Importance Of Measuring Placements in Sponsorship Monitoring

Reading Time: 4 minutes Measuring placements in sports sponsorship monitoring is crucial In the early days of publishing, advertising was sold based on ‘circulation’. There was […]

Featured Sponsorship Monitoring
WHITE PAPER WHITE PAPER
The Role of Visual-AI in Sports Sponsorship Measurement

This white paper analyzes the difficulties the sponsorship monitoring industry is currently facing, and the role Computer Vision plays in sponsorship measurement and valuation.

Sponsorship Monitoring
LOAD MORE