This category contains articles that relate to the sponsorship monitoring industry in general and the benefits of implementing Computer Vision for this task.
Computer Vision enhances the process of sponsorship monitoring by automating the detection of logos and brand marks in broadcast and streamed footage, as well as images and videos from other channels, at scale. Logo detection can be applied in real-time to deliver highly precise brand impression data and statistics about the time and quality of the impression. This data forms the foundation of any sponsorship valuation/ROI analysis.
Reading Time: 5 minutes According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded $60 billion, and in North America, 70% of […]Sponsorship Monitoring
Reading Time: 4 minutes What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. […]Sponsorship Monitoring
Reading Time: 6 minutes Summer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, particularly in the world of soccer and […]Sponsorship Monitoring
Reading Time: 2 minutes Your Brand Sponsorship Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI Sponsorship spend has enjoyed significant growth in the last decade, with 2018 […]Sponsorship Monitoring
Reading Time: 3 minutes Visual-AI Company VISUA Ushers In New Era In Sports Sponsorship Valuation with Disruptive Commercial Models VISUA aims to change the face of […]Featured Sponsorship Monitoring Technology VISUA News
Reading Time: 7 minutes TLDR: Accurate sponsorship monitoring is the only way to be sure that your investment is really paying off. Reliable data is crucial […]Sponsorship Monitoring
Reading Time: 7 minutes Sports sponsorship is big business. Businesses shell out massive sums of money to be associated with events, individuals, or teams, and by […]Sponsorship Monitoring
Reading Time: 5 minutes Key considerations to note when thinking about logo detection technology for sports sponsorship valuation Monitoring brand impressions, known technically as Logo Detection, […]Sponsorship Monitoring
Reading Time: 3 minutes Dublin and New York-based VISUA now enables sponsors to find new sponsorship opportunities from historical sports footage Leading Visual-AI company, VISUA has […]Featured Sponsorship Monitoring VISUA News
Reading Time: 4 minutes Measuring placements in sports sponsorship monitoring is crucial In the early days of publishing, advertising was sold based on ‘circulation’. There was […]Featured Sponsorship Monitoring
This white paper analyzes the difficulties the sponsorship monitoring industry is currently facing, and the role Computer Vision plays in sponsorship measurement and valuation.Sponsorship Monitoring