This category contains articles that relate to the brand monitoring industry in general and the benefits of implementing Computer Vision for this task.
Computer Vision enhances the process of brand monitoring by automating the detection of logos, text and objects in visual media (images and videos) at scale. The use of logo detection, text detection and object detection provides valuable insights that can help to better understand consumer behavior and sentiment, allowing for better planning and tracking of marketing and branding campaigns.
Reading Time: 4 minutes What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that […]Brand Monitoring
Reading Time: 3 minutes The importance of video It comes as no surprise that online video content is becoming more and more popular among social media […]Brand Monitoring
Reading Time: 4 minutes First of all, what is Visual Listening? In order to understand it, we first need to know what Social Listening is. Social Listening […]Brand Monitoring
Reading Time: 4 minutes How to Detect Sarcasm on Social Media Sarcasm has always been prevalent on social media. What isn’t so prevalent, however, is the […]Brand Monitoring
Reading Time: 4 minutes Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity […]Brand Monitoring
Reading Time: 4 minutes What Social Media Monitoring has been missing Are you finding more and more images and videos containing brand logos are appearing on […]Brand Monitoring
Reading Time: 4 minutes In the visual age, social listening platforms need to keep up, says Senior Content Manager, Claire Kane Social listening is nothing new. […]Brand Monitoring Featured
Reading Time: 3 minutes Innovative Object and Scene Detection technology enables the gathering of visual data which can be used to enhance brand engagement All marketers […]Brand Monitoring
Brandwatch wanted to introduce a way to analyse visual brand data, something they deemed to crucial in retaining their customers. Discover how VISUA's Visual-AI helped them to enhance their already powerful tech stack, providing a holistic brand monitoring experience for their users.Brand Monitoring
Reading Time: 7 minutes A close look at some of the best social listening tools available There are some things you need to carefully consider when […]Brand Monitoring