Brand Monitoring Computer Vision Articles

This category contains articles that relate to the brand monitoring industry in general and the benefits of implementing Computer Vision for this task.

Computer Vision enhances the process of brand monitoring by automating the detection of logos, text and objects in visual media (images and videos) at scale. The use of logo detection, text detection and object detection provides valuable insights that can help to better understand consumer behavior and sentiment, allowing for better planning and tracking of marketing and branding campaigns.

BLOG BLOG
5 Reasons Why Marketers Need Visual-AI

Reading Time: 5 minutes If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing […]

Brand Monitoring Sponsorship Monitoring
BLOG BLOG
Are you Visual Listening?

Reading Time: 3 minutes Brands are starting to realize that they must look at different methods to follow trends on social media in order to avoid […]

Brand Monitoring
BLOG BLOG
How Visual-AI can help B2B marketers gather data from ephemeral content

Reading Time: 4 minutes What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that […]

Brand Monitoring
BLOG BLOG
Why Social Media Monitoring Companies Should Care about Online Videos

Reading Time: 3 minutes The importance of video It comes as no surprise that online video content is becoming more and more popular among social media […]

Brand Monitoring
BLOG BLOG
VISUA launches brand insights for video

Reading Time: 3 minutes Recently Instagram launched their one-minute video capability, announcing to their fans, “We want to bring you fun, flexible, creative ways to create and […]

Brand Monitoring VISUA News
BLOG BLOG
Visual Listening: Uncovering Hidden Demographics

Reading Time: 5 minutes First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but […]

Brand Monitoring
BLOG BLOG
How to Commercialize Visual Listening for Social Media Monitoring

Reading Time: 4 minutes First of all, what is Visual Listening? In order to understand it, we first need to know what Social Listening is. Social Listening […]

Brand Monitoring
BLOG BLOG
Is Visual-AI the Key to Detecting Sarcasm on Social Media?

Reading Time: 4 minutes How to Detect Sarcasm on Social Media Sarcasm has always been prevalent on social media. What isn’t so prevalent, however, is the […]

Brand Monitoring
BLOG BLOG
Social Media Monitoring and GIFs: Why they’re more important than you think.

Reading Time: 4 minutes Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity […]

Brand Monitoring
BLOG BLOG
4 Ways Brands can Use a Logo Recognition Tool

Reading Time: 3 minutes Why logo recognition? Does your current platform or product provide a logo recognition tool for your clients? If not, you might want […]

Brand Monitoring
BLOG BLOG
Is your social media monitoring missing something?

Reading Time: 4 minutes What Social Media Monitoring has been missing Are you finding more and more images and videos containing brand logos are appearing on […]

Brand Monitoring
BLOG BLOG
3 Reasons to Monitor Visual Mentions

Reading Time: 3 minutes We all know how crucial Social Media Monitoring is for any brand’s analytics strategy. Text-based reporting is a great resource as it […]

Brand Monitoring
BLOG BLOG
Visual-AI For Brand Monitoring

Reading Time: 2 minutes Your Social & Brand Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI Brand monitoring is a powerful tool in any marketers toolbox. From […]

Brand Monitoring
BLOG BLOG
Social Listening is Pointless if You Can’t Track Visuals

Reading Time: 4 minutes In the visual age, social listening platforms need to keep up, says Senior Content Manager, Claire Kane Social listening is nothing new. […]

Brand Monitoring Featured
BLOG BLOG
Maximising brand engagement in a new era of in-depth insights

Reading Time: 3 minutes Innovative Object and Scene Detection technology enables the gathering of visual data which can be used to enhance brand engagement  All marketers […]

Brand Monitoring
SUCCESS STORY SUCCESS STORY
Brandwatch takes brand insights to new heights through the power of Visual-AI

GearLaunch wanted to reduce the risk of intellectual property infringement caused by sellers using potentially protected content. Discover how VISUA’s powerful and flexible Visual-AI helped meet these challenges AND increase revenues!

Brand Monitoring
report report
Images are the new words. Start reading.

Most social media monitoring platforms are missing 88% of brand mentions. Download our Visual Brand Mentions Report to discover how Visual-AI can unlock unprecedented brand insights.

Brand Monitoring
BLOG BLOG
11 Best Social Listening Platforms (Updated for 2022)

Reading Time: 7 minutes A close look at some of the best social listening tools available There are some things you need to carefully consider when […]

Brand Monitoring
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