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Deeper, real-time insights for comprehensive, cross-platform calculation of sponsorship ROI that goes beyond the status quo.
Delivering meaningful sponsorship value and ROI data means going beyond the traditional channels and media, and delivering key insights in real-time. A highly desirable goal, and one that was thought impossible – until, that is, our team at VISUA developed our Visual-AI technology suite specifically created for sponsorship monitoring platforms.
Partial data sampling from traditional broadcast media is no longer sufficient to succeed. To accurately calculate Sponsorship ROI your platform needs all the data from all the channels and all media types. With Visual-AI by VISUA, you can measure broadcast, online, social and even print impressions from images and video alike, all using the same methodology. Process any stream in real time, delivering insights instantly to your platform. So now, you can compare the impact of different channels without the guesswork or sample sets, or questions about data reliability. Just solid, measurable factors across ALL the data.
Our Visual-AI API is quick and easy to integrate, with a dedicated team readily available to help. Once installed you’ll see a vast array of insights that cover the basics, like brand name, logo size/position and time on screen; to advanced details, such as share of voice, prominence, placement, clarity and visibility. This is like no other AI you’ll have used or seen – so, reach out to discover what our Visual-AI can do for you.
The ability to fully measure all media and channels, will allow you to calculate the incremental value of earned channels in addition to paid channels.
Identify brand placements that provide the best or worst returns, allowing you to maximise the value for each placement and exposure for sponsors.
Real-time data allows you to deliver the very best outcomes for your sponsors and to maximise return during the event.
Better understanding past sponsorships and the value they drove enables improved value to be derived from future events.
“It’s not an exaggeration to say that without VISUA’s technology, we would not be able to keep pace with the demands on our business for accurate and reliable sponsorship monitoring and monetisation data. The growing volume of video content was proving increasingly challenging to be serviced by our team, but VISUA’s Visual-AI delivers the precision and accuracy required and is the most flexible and scalable to our growing needs.”
Developing a Visual-AI solution in-house sounds easy, right? Wrong! Oh, you’re going to use one of the off-the-shelf offerings from the industry’s big names? Still wrong!
We don’t say this lightly. Many of our current customers thought the same thing, and many even tried. After months of work, wasted resources and lost revenue opportunities, they tested their solution against ours, only to discover that they couldn’t match the accuracy, flexibility, scalability and simplicity of VISUA’s Visual-AI.CLOSE
Out team will focus on understanding what you need to achieve and demonstrate the benefits of our technology, such as: