Sponsorship Monitoring Computer Vision Articles

This category contains articles that relate to the sponsorship monitoring industry in general and the benefits of implementing Computer Vision for this task.

Computer Vision enhances the process of sponsorship monitoring by automating the detection of logos and brand marks in broadcast and streamed footage, as well as images and videos from other channels, at scale. Logo detection can be applied in real-time to deliver highly precise brand impression data and statistics about the time and quality of the impression. This data forms the foundation of any sponsorship valuation/ROI analysis.