Sponsorship Monitoring Computer Vision Articles
This category contains articles that relate to the sponsorship monitoring industry in general and the benefits of implementing Computer Vision for this task.
Computer Vision enhances the process of sponsorship monitoring by automating the detection of logos and brand marks in broadcast and streamed footage, as well as images and videos from other channels, at scale. Logo detection can be applied in real-time to deliver highly precise brand impression data and statistics about the time and quality of the impression. This data forms the foundation of any sponsorship valuation/ROI analysis.
The Benefits of Sports Sponsorships in the Digital Age of Visual Data (Updated 2022)
Reading Time: 5 minutesIt is estimated that in 2022 the global sports market will grow to a projected $501.43 billion,…
Sponsorship Monitoring
5 Reasons Why Marketers Need Visual-AI
Reading Time: 5 minutesIf your customers are seeking visual data via image or video recognition, it’s important to understand why.…
Brand Monitoring Sponsorship Monitoring
Sponsorship in the Digital Age: The Rise of Esports
Reading Time: 4 minutesWhat are eSports? Esports involve video game competitions or tournaments which usually take the form of organized,…
Sponsorship Monitoring
How to measure sports sponsorship ROI
Reading Time: 5 minutesBrand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship…
Sponsorship Monitoring
The State of Sports Sponsorship in 2018: World Cup and Wimbledon
Reading Time: 6 minutesSummer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, particularly in…
Sponsorship Monitoring
The Rise of Women’s Sports Sponsorship
Reading Time: 5 minutesMaking the case for women’s sports sponsorship Women’s sport has, up until now, been very much an…
Featured Sponsorship Monitoring
It’s Amazing What’s Possible With Visual-AI For Sponsorship Monitoring
Reading Time: 2 minutesYour Brand Sponsorship Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI Sponsorship spend has enjoyed significant growth in…
Sponsorship Monitoring
Sports Sponsorship Trends- Updated for 2022
Reading Time: 3 minutesOur Sports Sponsorship trends predictions for 2022 While world sports recovered from an almost standstill year in…
Sponsorship Monitoring
Press Release: A New Era In Sports Sponsorship Valuation
Reading Time: 3 minutesVisual-AI Company VISUA Ushers In New Era In Sports Sponsorship Valuation with Disruptive Commercial Models VISUA aims…
Featured Sponsorship Monitoring Technology VISUA News
14 Key Sports Sponsorship Metrics To Measure
Reading Time: 6 minutesTLDR: Record growth in viewing and engagement by fans is driving record investments in sponsorships. But brands…
Sponsorship Monitoring
The Three Key Reasons Why Accurate Monitoring Is Crucial For Sponsors
Reading Time: 7 minutesTLDR: Accurate sponsorship monitoring is the only way to be sure that your investment is really paying…
Sponsorship Monitoring
How Accurate Sponsorship ROI Measurement Could Change the Future of the Sponsorship Industry
Reading Time: 7 minutesSports sponsorship is big business. Businesses shell out massive sums of money to be associated with events,…
Sponsorship Monitoring
Logo Detection For Sports Sponsorship Valuation: 5 Key Things To Consider
Reading Time: 5 minutesKey considerations to note when thinking about logo detection technology for sports sponsorship valuation Monitoring brand impressions,…
Sponsorship Monitoring
Visual-AI Company VISUA Launches Sponsorship Opportunities Research Tracking (SORT)
Reading Time: 3 minutesDublin and New York-based VISUA now enables sponsors to find new sponsorship opportunities from historical sports footage…
Featured Sponsorship Monitoring VISUA News
The Importance Of Measuring Placements in Sponsorship Monitoring
Reading Time: 4 minutesMeasuring placements in sports sponsorship monitoring is crucial In the early days of publishing, advertising was sold…
Featured Sponsorship Monitoring
The Role of Visual-AI in Sports Sponsorship Measurement
This white paper analyzes the difficulties the sponsorship monitoring industry is currently facing, and the role Computer Vision plays in…
Sponsorship Monitoring
VISUA & Vision Insights Partner To Usher In New Era In Sports Sponsorship Intelligence
Reading Time: 4 minutesExclusive partnership sees Vision Insights integrate VISUA’s Sports Sponsorship Monitoring Computer Vision Suite into its new Decoder…
Featured Sponsorship Monitoring Technology VISUA News