Recently Instagram launched their one-minute video capability, announcing to their fans, “We want to bring you fun, flexible, creative ways to create and watch video on Instagram” and ” in the last six months, the time people spent watching video increased by more than 40 percent.” With the growing trend for video as the preferred communication style, social media platforms are making it easier than ever for people to open their world to others, even going as far as live streaming using Periscope or Meerkat.
Over 50% of 25-54 year olds share videos online, which is why marketing professionals are predicting that video will be the number-one content tool to engage audiences through social media. Video has been named the best content for ROI in the Invodo video Statistics Marketer’s Summary 2014. It is predicted that 74% of all internet traffic will be video by 2017. “If video isn’t part of your marketing budget, it really should be,” says Eric Hinson founder of Explainify.
With over 300 hours of video being uploaded to YouTube every minute, brands are using VISUA’s Brand Insights from video to gain valuable customer insights and connect with them on a deeper level. According to Nielsen’s Trust in Advertising Report, “Over 68% of surveyed respondents indicated that they trust consumer opinions online.” The power of word of mouth advertising is stronger than ever for both positive and negative reviews.
If video is key to engaging your audience, then monitoring video must be key to understanding your audience. Text monitoring is something that has greatly increased brands awareness of who their customers are, their wants, and their needs. It has allowed marketers to target these customers based on their social interactions and conversations online. But as people evolve from text-based communication within social media and towards photo and video sharing, so too must our monitoring tools evolve with the times.
VISUA has recently launched its Brand Insights for Video platform, which allows brands to be notified whenever their brand logo is shown within a video or GIF. This is done using patented logo recognition technology using Artificial Intelligence. LogoGrab’s Brand Insights for video is at the forefront of innovation and is the key to the future of Social Media Monitoring.
There are over 2.6 billion smartphone subscriptions globally so it’s never been easier for people to share their life with the world and gain a following, often hitting influencer status quickly with educational tutorials, funny or even just crazy videos. Celebrity endorsements are dying and in its place has come the video blogger.
A video can go viral within minutes and if this video is damaging to a brand’s image it can cause irreparable damage to a brand’s reputation. This is why it’s more important than ever for brands to understand what is being said about them and in what context. VISUA’s Brand Insights for video is another way to ensure that the most expensive asset of a brand is being protected: its reputation. It can offer key data, without which brands can be left in the dark and quickly left behind.
Brands need to understand that social communication is evolving and that the time for change is now.
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