Tag: Logo + Mark Detection


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Capitol Hill Camp Auschwitz Shirts – A Cautionary Tale

Header image credit: Tess Owens/Vice News Could the “Camp Auschwitz” shirts have been prevented? At this point, you will have at least […]

Brand Protection
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It’s Amazing What’s Possible With Visual-AI For Sponsorship Monitoring

Your Brand Sponsorship Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI Sponsorship spend has enjoyed significant growth in the last decade, with 2018 […]

Sponsorship Monitoring
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Visual-AI For Ad Monitoring

Your Ad Monitoring Platform Powered By Best-In-Class Enterprise Visual-AI With millions of ads going live every day, across web, broadcast, streaming and […]

Ad Monitoring
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Social Media Monitoring and GIFs: Why they’re more important than you think.

Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity […]

Brand Monitoring
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Protecting Your Brand From Counterfeiting at Christmas time

Counterfeits at Christmas Time It’s that time of the year again! This Christmas season, heaps of counterfeits are just waiting to be […]

Brand Protection Counterfeit Detection
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Sports Sponsorship Trends for 2019

Our Sports Sponsorship trends predictions The world of Sports Sponsorship has seen much growth in the last couple of years. So what […]

Sponsorship Monitoring
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4 Ways Brands can Use a Logo Recognition Tool

Why logo recognition? Does your current platform or product provide a logo recognition tool for your clients? If not, you might want […]

Brand Monitoring
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VISUA’s Logo Placement

What is Logo Placement? When it comes to logo recognition, we at VISUA always aim to provide our customers with the highest […]

VISUA News
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8 Visual-AI FAQs

1. What is Visual-AI? Visual-AI is the identification of objects and logos within an image. When using Visual-AI technology, images or videos […]

Everything Else
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The Rise of Women’s Sports Sponsorship

Making the case for women’s sports sponsorship Women’s sport has, up until now, been very much an afterthought when it comes to […]

Sponsorship Monitoring
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What Will Logos Look Like in the Future?

Logo and graphic design In order to answer the question “what will logos look like in the future?”, we need to examine […]

Everything Else
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How Bad is the Counterfeit Problem in Ecommerce?

Is the counterfeit problem in Ecommerce something brands need to worry about? The e-commerce industry has been battling a major counterfeit problem […]

Brand Protection Counterfeit Detection
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Is your social media monitoring missing something?

What Social Media Monitoring has been missing Are you finding more and more images and videos containing brand logos are appearing on […]

Brand Monitoring
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Visual-AI experts, VISUA, advise counterfeit caution this Christmas

New York and Dublin-based logo and object detection company VISUA urges consumers to beware when purchasing branded goods online VISUA, a leading […]

Brand Protection VISUA News
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3 Reasons to Monitor Visual Mentions

We all know how crucial Social Media Monitoring is for any brand’s analytics strategy. Text-based reporting is a great resource as it […]

Brand Monitoring
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New Anti-Counterfeit Legislation Directly Impacts Marketplaces

Anti-counterfeit legislation changes marketplace landscape 10 years ago, the world was drowning in spam email and nobody thought it could ever be […]

Counterfeit Detection
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Press Release: New research shows brands may be blind to 88% of mentions

New research shows 88% of online brand mentions are visual and brands may be blind to them Brands could access >1000% more […]

VISUA News
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Press Release: 70% of Custom Print Companies are ignoring copyright laws

New research shows 70% of custom print-on-demand companies ignoring copyright and trademark laws Study by Visual-AI company VISUA reveals online print companies […]

VISUA News
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Why are print-on-demand companies at high risk of copyright lawsuits?

VISUA’s research shows that many print-on-demand companies are not doing enough to protect themselves from potential lawsuits Print-on-demand companies enable designers and […]

Brand Protection
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Marketing Advice During COVID That Could Kill Your Business

VISUA Marketing Director, Franco De Bonis highlights the risk of taking marketing advice during COVID at face value Marketers around the world […]

Everything Else
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The Benefits of Visual-AI in Brand Protection

The 5 Brand Protection benefits of using Visual-AI It’s been said for a number of years that Visual-AI is changing the game […]

Brand Protection
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Isn’t It Time For Online Marketplaces To Take The Hint?

Declan McGonigle, VP at VISUA, has some thoughts on why Online Marketplaces need to take responsibility for copyright infringements on their platforms […]

Brand Protection Counterfeit Detection
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How VISUA powered augmented reality for Heineken and James Bond

On September 22nd 2015  LogoGrab (now VISUA) exclusively launched the world’s first-ever global Augmented Reality campaign for one of the world’s largest […]

Creative Campaigns
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Engaging Millennials Through Image Recognition and Augmented Reality

Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with […]

Creative Campaigns
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6 Reasons Why Retailers Need A.I. for Automated Retail Intelligence

1. A.I. can monitor retail out-of-stocks. Something that has been plaguing the offline retail industry for too long is the frequency of […]

Everything Else
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The Benefits of Sports Sponsorships in the Digital Age of Visual Data

The Benefits of Sports Sponsorships in the Digital Age of Visual Data According to Crimson Hexagon, it is estimated that the global sponsorship […]

Sponsorship Monitoring
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How to avoid sales of counterfeit items in ecommerce Part 1

Part One The counterfeiting epidemic The e-commerce industry has become the target of exponential counterfeit sales on various online marketplaces in recent […]

Brand Protection Counterfeit Detection
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5 Reasons Why Marketers Need Visual-AI

If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing […]

Brand Monitoring Sponsorship Monitoring
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How to Avoid Sales of Counterfeit Items in Ecommerce Part 2

Part Two Welcome to Part Two of this Visual Counterfeit Detection blog series! In our previous post, we discussed the role of the […]

Brand Protection Counterfeit Detection
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Why is Visual Content Marketing so Important?

Content marketing is now one of the most important strategies for any marketer, but how many marketers include visual in their content strategy, and […]

Creative Campaigns
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Why Social Media Monitoring Companies Should Care about Online Videos

The importance of video It comes as no surprise that online video content is becoming more and more popular among social media […]

Brand Monitoring
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Sponsorship in the Digital Age: The Rise of Esports

What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. […]

Sponsorship Monitoring
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How to measure sports sponsorship ROI

Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for […]

Sponsorship Monitoring
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4 Ecommerce Trends for 2018

4 Ecommerce Trends for 2018 As 2018 is well underway, new trends are beginning to emerge within the world of e-commerce. E-commerce […]

Everything Else
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Counterfeit Detection: The Best Solution to Combat E-commerce Fraud

Why is Counterfeit Detection a must? Counterfeit sales account for 5-7% of world merchandise trade today. Because counterfeiters can easily and cheaply set up […]

Brand Protection
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Visual Listening: Uncovering Hidden Demographics

First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but […]

Brand Monitoring
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How to Commercialize Visual Listening for Social Media Monitoring

How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first […]

Brand Monitoring
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Counterfeit Cosmetics in E-commerce: The Importance of Brand Protection

Counterfeiting in e-commerce today The number of counterfeit products being sold on e-commerce sites is on the rise and as a result, […]

Brand Protection Counterfeit Detection
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The State of Sports Sponsorship in 2018: World Cup and Wimbledon

The State of Sports Sponsorship in 2018: World Cup and Wimbledon Summer of 2018 so far appears to have brought with it […]

Sponsorship Monitoring
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Choosing the right Visual-AI tool for brand value

A.I. in the Visual Age 3.2 billion images are uploaded to social media everyday. That’s astronomical in comparison to just a few […]

Everything Else