Logo + Mark Detection

January 15, 2021
MAGA_civil war t-shirts

Capitol Hill Camp Auschwitz Shirts – A Cautionary Tale

Reading Time: 5 minutes Could the “Camp Auschwitz” shirts have been prevented? Header image credit: Tess Owens/Vice News At this point, you will have at least heard of, if not […]
October 2, 2020
Amazon Marketplace App_Anti-Counterfeit

Isn’t It Time For Online Marketplaces To Take The Hint?

Reading Time: 5 minutes Declan McGonigle, VP at VISUA, has some thoughts on why Online Marketplaces need to take responsibility for copyright infringements on their platforms For years, online marketplaces […]
September 8, 2020
Brand Protection_Counterfeit Detection

The Benefits of Visual-AI in Brand Protection

Reading Time: 4 minutes The 5 Brand Protection benefits of using Visual-AI It’s been said for a number of years that Visual-AI is changing the game when it comes to […]
August 21, 2020
Marketing statistics

Marketing Advice During COVID That Could Kill Your Business

Reading Time: 5 minutes VISUA Marketing Director, Franco De Bonis highlights the risk of taking marketing advice during COVID at face value Marketers around the world are being advised to […]
July 24, 2020
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Why are print-on-demand companies at high risk of copyright lawsuits?

Reading Time: 5 minutes VISUA’s research shows that many print-on-demand companies are not doing enough to protect themselves from potential lawsuits Print-on-demand companies enable designers and businesses to sell merchandise […]
July 23, 2020
Print on demand companies

Press Release: 70% of Custom Print Companies are ignoring copyright laws

Reading Time: 4 minutes New research shows 70% of custom print-on-demand companies ignoring copyright and trademark laws Study by Visual-AI company VISUA reveals online print companies across the UK and […]
July 14, 2020

Press Release: New research shows brands may be blind to 88% of mentions

Reading Time: 2 minutes New research shows 88% of online brand mentions are visual and brands may be blind to them Brands could access >1000% more brand monitoring intelligence by […]
February 18, 2020
hero_brand-protection-counterfeit

New Anti-Counterfeit Legislation Directly Impacts Marketplaces

Reading Time: 6 minutes Anti-counterfeit legislation changes marketplace landscape 10 years ago, the world was drowning in spam email and nobody thought it could ever be managed. But here we […]
January 7, 2020
parallax-trademark-coca-cola-smartphone

3 Reasons to Monitor Visual Mentions

Reading Time: 4 minutes We all know how crucial Social Media Monitoring is for any brand’s analytics strategy. Text-based reporting is a great resource as it allows brands to detect […]
November 27, 2019
counterfeit make up brushes

Visual-AI experts, VISUA, advise counterfeit caution this Christmas

Reading Time: 3 minutes New York and Dublin-based logo and object detection company VISUA urges consumers to beware when purchasing branded goods online VISUA, a leading Visual-AI company is advising […]
April 2, 2019
Is your social media monitoring missing something?

Is your social media monitoring missing something?

Reading Time: 4 minutes What Social Media Monitoring has been missing Are you finding more and more images and videos containing brand logos are appearing on social media? Are you […]
March 12, 2019
ecommerce counterfeit problem

How Bad is the Counterfeit Problem in Ecommerce?

Reading Time: 3 minutes Is the counterfeit problem in Ecommerce something brands need to worry about? The e-commerce industry has been battling a major counterfeit problem for a number of […]
March 2, 2019
Future of Logos

What Will Logos Look Like in the Future?

Reading Time: 3 minutes Logo and graphic design In order to answer the question “what will logos look like in the future?”, we need to examine the future of graphic […]
February 26, 2019
action-american-football-athlete-906073-1

The Rise of Women’s Sports Sponsorship

Reading Time: 5 minutes Making the case for women’s sports sponsorship Women’s sport has, up until now, been very much an afterthought when it comes to sponsorships. Men’s sport has […]
February 10, 2019
Visual-AI Logo detection

8 Visual-AI FAQs

Reading Time: 5 minutes 1. What is Visual-AI? Visual-AI is the identification of objects and logos within an image. When using Visual-AI technology, images or videos are passed through detection […]
January 30, 2019
graphic_logo_placement@2x-1

VISUA’s Logo Placement

Reading Time: 3 minutes What is Logo Placement? When it comes to logo recognition, we at VISUA always aim to provide our customers with the highest quality technology out there. […]
January 18, 2019
logo recognition corona bottle poolside

4 Ways Brands can Use a Logo Recognition Tool

Reading Time: 3 minutes Why logo recognition? Does your current platform or product provide a logo recognition tool for your clients? If not, you might want to consider investing in […]
January 15, 2019
sports sponsorship 2019

Sports Sponsorship Trends for 2019

Reading Time: 4 minutes Our Sports Sponsorship trends predictions The world of Sports Sponsorship has seen much growth in the last couple of years. So what trends should we expect […]
December 14, 2018
counterfeit at christmastime

Protecting Your Brand From Counterfeiting at Christmas time

Reading Time: 4 minutes Counterfeits at Christmas Time It’s that time of the year again! This Christmas season, heaps of counterfeits are just waiting to be purchased from e-commerce stores […]
November 1, 2018
nike-hat-gifs

Social Media Monitoring and GIFs: Why they’re more important than you think.

Reading Time: 4 minutes Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity among social media users […]
September 9, 2018
text detection visual AI

Choosing the right Visual-AI tool for brand value

Reading Time: 7 minutes A.I. in the Visual Age 3.2 billion images are uploaded to social media everyday. That’s astronomical in comparison to just a few years ago. In fact, […]
August 3, 2018
Sports Sponsorship ball on pitch

The State of Sports Sponsorship in 2018: World Cup and Wimbledon

Reading Time: 6 minutes The State of Sports Sponsorship in 2018: World Cup and Wimbledon Summer of 2018 so far appears to have brought with it many Sports Sponsorship opportunities, […]
July 10, 2018
counterfeit cosmetics brushes

Counterfeit Cosmetics in E-commerce: The Importance of Brand Protection

Reading Time: 4 minutes Counterfeiting in e-commerce today The number of counterfeit products being sold on e-commerce sites is on the rise and as a result, counterfeiting is becoming an […]
May 13, 2018
Social Media Monitoring

How to Commercialize Visual Listening for Social Media Monitoring

Reading Time: 4 minutes How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first need to know what […]
March 10, 2018
Video recording_Brand insights for video

Visual Listening: Uncovering Hidden Demographics

Reading Time: 5 minutes First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but instead of analyzing text-based […]
January 10, 2018
Counterfeit detection

Counterfeit Detection: The Best Solution to Combat E-commerce Fraud

Reading Time: 4 minutes Why is Counterfeit Detection a must? Counterfeit sales account for 5-7% of world merchandise trade today. Because counterfeiters can easily and cheaply set up e-commerce storefronts, their criminal […]
December 28, 2017
shopping on phone

4 Ecommerce Trends for 2018

Reading Time: 7 minutes 4 Ecommerce Trends for 2018 As 2018 is well underway, new trends are beginning to emerge within the world of e-commerce. E-commerce continues to grow 23% year-over-year. But […]
November 11, 2017
sports sponsorship

How to measure sports sponsorship ROI

Reading Time: 5 minutes Brand awareness and sports sponsorships: Sponsorship is an excellent promotional strategy for Sports Marketing and Sports Sponsorship agencies, as well as for brands, teams, clubs, and […]
May 21, 2017
esports-sponsorship

Sponsorship in the Digital Age: The Rise of Esports

Reading Time: 4 minutes What are eSports? Esports involve video game competitions or tournaments which usually take the form of organized, multiplayer events between professional gamers. Spectators can observe these […]
April 30, 2017
Video-social-media-monitoring-companies

Why Social Media Monitoring Companies Should Care about Online Videos

Reading Time: 3 minutes The importance of video It comes as no surprise that online video content is becoming more and more popular among social media users. From YouTube to […]
May 1, 2016
Social Media Monitoring

Why is Visual Content Marketing so Important?

Reading Time: 2 minutes Content marketing is now one of the most important strategies for any marketer, but how many marketers include visual in their content strategy, and can the ROI of […]
April 24, 2016

How to Avoid Sales of Counterfeit Items in Ecommerce Part 2

Reading Time: 5 minutes Part Two Welcome to Part Two of this Visual Counterfeit Detection blog series! In our previous post, we discussed the role of the accounts team in bringing […]
April 23, 2016
Why marketers need visual-ai

5 Reasons Why Marketers Need Visual-AI

Reading Time: 5 minutes If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing Visual-AI technology, they are […]
April 16, 2016

How to avoid sales of counterfeit items in ecommerce Part 1

Reading Time: 6 minutes Part One The counterfeiting epidemic The e-commerce industry has become the target of exponential counterfeit sales on various online marketplaces in recent years. While counterfeits have […]
April 12, 2016
Sports Sponsorship

The Benefits of Sports Sponsorships in the Digital Age of Visual Data

Reading Time: 5 minutes The Benefits of Sports Sponsorships in the Digital Age of Visual Data According to Crimson Hexagon, it is estimated that the global sponsorship spending for 2016 exceeded […]
March 19, 2016
Retail and Visual-AI

6 Reasons Why Retailers Need A.I. for Automated Retail Intelligence

Reading Time: 4 minutes 1. A.I. can monitor retail out-of-stocks. Something that has been plaguing the offline retail industry for too long is the frequency of out-of-stocks in stores as […]
February 1, 2016
How to engage millenials

Engaging Millennials Through Image Recognition and Augmented Reality

Reading Time: 4 minutes Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with creativity can bring amazing […]
October 10, 2015
Heineken Spectre James Bond Visual-AI campaign

How VISUA powered augmented reality for Heineken and James Bond

Reading Time: 2 minutes On September 22nd 2015  LogoGrab (now VISUA) exclusively launched the world’s first-ever global Augmented Reality campaign for one of the world’s largest beer brands. Powered exclusively […]