Brand Monitoring

January 28, 2021
Social Listening Tools_ featured

10 Best Social Listening Tools (According to Forrester)

Reading Time: 6 minutes A close look at some of the best social listening tools available There are some things you need to carefully consider when choosing something as important […]
December 10, 2020
Social Media Brand Engagement

Maximising brand engagement in a new era of in-depth insights

Reading Time: 4 minutes Innovative Object and Scene Detection technology enables the gathering of visual data which can be used to enhance brand engagement  All marketers have a single, defining […]
November 16, 2020
TikTok_social listening_video platform

Social Listening is Pointless if You Can’t Track Visuals

Reading Time: 4 minutes In the visual age, social listening platforms need to keep up, says Senior Content Manager, Claire Kane Social listening is nothing new. It’s something marketers and […]
January 7, 2020

3 Reasons to Monitor Visual Mentions

Reading Time: 4 minutes We all know how crucial Social Media Monitoring is for any brand’s analytics strategy. Text-based reporting is a great resource as it allows brands to detect […]
April 2, 2019
Is your social media monitoring missing something?

Is your social media monitoring missing something?

Reading Time: 4 minutes What Social Media Monitoring has been missing Are you finding more and more images and videos containing brand logos are appearing on social media? Are you […]
January 18, 2019
logo recognition corona bottle poolside

4 Ways Brands can Use a Logo Recognition Tool

Reading Time: 3 minutes Why logo recognition? Does your current platform or product provide a logo recognition tool for your clients? If not, you might want to consider investing in […]
November 1, 2018

Social Media Monitoring and GIFs: Why they’re more important than you think.

Reading Time: 4 minutes Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity among social media users […]
May 19, 2018 interface_ Sacarsm on social media

Is Visual-AI the Key to Detecting Sarcasm on Social Media?

Reading Time: 4 minutes How to Detect Sarcasm on Social Media Sarcasm has always been prevalent on social media. What isn’t so prevalent, however, is the ability for Social Media […]
May 13, 2018
Social Media Monitoring

How to Commercialize Visual Listening for Social Media Monitoring

Reading Time: 4 minutes How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first need to know what […]
March 10, 2018
Video recording_Brand insights for video

Visual Listening: Uncovering Hidden Demographics

Reading Time: 5 minutes First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but instead of analyzing text-based […]
June 8, 2017
Video recording_Brand insights for video

VISUA launches brand insights for video

Reading Time: 3 minutes Recently Instagram launched their one-minute video capability, announcing to their fans, “We want to bring you fun, flexible, creative ways to create and watch video on Instagram” […]
April 30, 2017

Why Social Media Monitoring Companies Should Care about Online Videos

Reading Time: 3 minutes The importance of video It comes as no surprise that online video content is becoming more and more popular among social media users. From YouTube to […]
September 24, 2016
Social Media Monitoring _Influencers and branded content

How Visual-AI can help B2B marketers gather data from ephemeral content

Reading Time: 4 minutes What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that disappears within a certain […]
July 10, 2016
Visual Listening_Social Media Monitoring

Are you Visual Listening?

Reading Time: 3 minutes Brands are starting to realize that they must look at different methods to follow trends on social media in order to avoid being left in the […]
April 23, 2016
Why marketers need visual-ai

5 Reasons Why Marketers Need Visual-AI

Reading Time: 5 minutes If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing Visual-AI technology, they are […]