Featured Technology

Google Cloud Vision API Alternative: VISUA

Google Cloud Vision API Alternative: VISUA

How does VISUA’s Visual-AI/Computer Vision stack compare to Google’s Cloud Vision API?

With a number of Visual-AI applications and APIs available on the market, it can be difficult to know which ones will provide what you need. In this article, we will review the offerings from Google in the form of their Cloud Vision solution and another market-leading Visual-AI by VISUA. 

Rather than taking a deep technical analysis of their comparable offerings, in terms of performance factors like precision and recall (which are better tested based on specific criteria and parameters of your specific project), we’re going to provide a starting point in comparing the overall offering, analysing key points of interest to hopefully save you some time.

What is Google Cloud Vision?

Google Cloud Vision API was released in December 2015. It offers a broad range of computer vision technologies based on pre-trained machine learning models that provide functionality like assigning labels to images and quickly classifying them into various predefined categories. It can also detect objects and faces, read printed and handwritten text as well as build metadata in your image catalog. The API can also be applied to safe search, analysing images for potentially dangerous or offensive content as well as detecting celebrity faces and providing the ability for customers to image search on ecommerce sites. It is quite a comprehensive API.

Which Computer Vision Solution Is Right For You? ->Use Our Wizard & Find Out Now

What is VISUA?

VISUA launched in 2016 as LogoGrab, before rebranding to VISUA in 2020. They offer Visual-AI that powers the world’s leading brand protection, authentication, cybersecurity, and monitoring platforms. VISUA delivers technologies such as logo/mark detection, text detection, object & scene detection and visual search, that are used by world leading companies for applications as varied as holographic authentication and counterfeit product detection, to sports sponsorship monitoring, brand monitoring, and phishing detection. VISUA’s offering is less a collection of APIs and more of a technology suite backed by consultancy to deliver the precise results to meet a given application.

Comparative Features & Offerings At-A-Glance

Feature Google Cloud Vision VISUA
Logo Detection 
Add Logos/Marks To Library
Instant Logo Learning
Logo Library SizeFixedUnlimited
Object Detection 
Scene Detection
Custom Object Detection
Visual Search✘ (available with AutoML) 
Image Classification (Predefined)
Image Classification (Custom) ✘ (available with AutoML) 
Text Detection (Print)
Text Detection (Handwriting) 
Face Detection
Sentiment Detection (face) 
Face Comparison
Face Search
Image Processing/Analysis
Video Processing/Analysis✘ (available with AutoML) 
Real-time processing ✘ (available with AutoML) 
Project Implementation SupportBy Third-PartiesBy VISUA
Custom projects/applications supportBy Third-PartiesBy VISUA
Deployment In The Cloud
Deployment On-Premise
Deployment On-Device
Batched Media Processing
Batched Task Processing
Freely Accessible API for Testing
Usage ModelCreditsContract

Features & Offerings Detail

Most Visual-AI APIs enable similar features with some variances depending on the markets they lean towards. Both VISUA and Google Cloud Vision enable Object Detection, Optical Character Recognition (OCR), Logo Detection, the ability to moderate content and much more while there are areas which neither support, such as Face Comparison and Face Search. VISUA allows for custom image classification and detection where Google Cloud Vision doesn’t, while the Vision API enables sentiment detection and facial recognition, features which VISUA has chosen not to provide. 


VISUA VS Google Cloud Vision API: Data Processing

In order to make an informed decision about which API to use, it’s important to understand how each service ingests and processes data. Here, we will take a close look at the types of data that can be input. 


Speed is often a key factor when it comes to deciding upon any API that involves an element of data processing. The speed and simplicity of VISUA’s training data has been a key differentiating factor when it came to some customers analysing which API was the right one for their needs.

Media Formats

Both Google’s Cloud Vision API and VISUA accept most raster image file formats (e.g. .png, .jpg, .gif, .tif) but Google Cloud Vision  will not support vector files (e.g. .ai, .eps, .pdf, .svg). VISUA will accept SVG file types, and they can also offer custom pre-processing for other vectors formats as well PDF and webpage formats . With Google you need to rasterize the images yourself before attempting to upload. Both platforms are capable of analysing images of all quality levels, however, the lower the resolution, the less accurate the analysis will be. VISUA’s offering stands out here as it is highly customisable, and can be ‘tuned’, for each use case, which will typically drive much higher accuracy/performance in these edge cases.

Both Google Vision Cloud and VISUA support video, enabling their technology to support a number of businesses involved in broadcast monitoring or sports sponsorship monitoring, among others.


This is an area of key difference between these two solutions. Google Cloud Vision provides deployment in the cloud only using their API framework. 

VISUA, on the other hand, provides four deployment options that they terms as Deploy-Anywhere:

  1. In the Cloud: Object Library (reference logos and media) stored in the cloud, with detections initiated through a simple API
  2. On-Premise: VISUA installs relevant parts of their Visual-AI stack onto in-house infrastructure. This means all reference media is kept in local storage and detections are processed on the local hardware.
  3. On-Device: VISUA’s On-Device deployment allows user to store reference files and conduct detections on user-approved devices in the field without any requirement for wireless connectivity.
  4. Hybrid: A combination of the above where a client might want to run some aspects of their implementation on-premise and others in the cloud, or a combination of cloud and on-device.

The benefits with VISUA’s Deploy-Anywhere architecture is that clients can fit the Visual-AI part of the project around their specific needs. Key of these may be where a client has very strict commercial or regulatory requirements around privacy or security, which means that some data must never leave their domain. Another is where operators in the field work in and out of wireless coverage, so they want to use cloud where possible with a fallback to on-device only where necessary.

Real-time Processing

Real-time processing is especially important in many applications, such as broadcast or sponsorship monitoring, among others. Google’s Vision API does not at the time of writing provide real-time processing meaning that it may provide limitations for some users. 

VISUA, however, does support real-time processing, enabling their clients to provide platform users with the ability to process, monitor and analyse image and video live.

Batched Media & Task Processing Support

Occasional computer vision users typically look for Batch Processing support when choosing an API. This allows them to process multiple images or videos at once meaning they they do not lead a large infrastructure established for less frequent usage, for example, running quarterly or yearly reports.  Both Google Cloud Vision and VISUA support batched media processing. 

Batched Task Processing allows multiple tasks to be combined into a single request. Often, API users will want to do more than just, say, logo detection or text detection on an image or video. In many cases they will want to identify brands, detect objects, identify the scene/context of the image/video and convert embedded text to machine readable text. This can therefore all, (or any combination of the tasks), be requested in a single API call. Google Cloud Vision does not support batched task processing while VISUA’s Visual-AI does.

Google Cloud Vision API Alternative VISUA 

Image detection in action

Developments and improvements

VISUA is a market-led business that responds to demands from its target industries and as a result, they continue to add new features and potential use-cases on a regular basis. As well as introducing new services, VISUA is continually refining its offering as their team of engineers work to improve upon existing features. That’s not to say that Google Cloud Vision isn’t also often updated; in 2020 they released 10 updates and feature amendments, but nothing completely new. When you consider the product portfolio under Google’s belt, it may be fair to say that Google Cloud Vision is not one of their top priorities, while VISUA’s sole purpose is to ensure their customers are getting the best and most up-to-date services. 

Implementation and Support

As with all Google products, the APIs are available for testing and use up to a certain limit, thereafter usage is based on the purchasing of credits. Google has some standard resources and developer guides, but does not provide active project implementation, so to implement anything beyond the standard will require a third-party partner. When it comes to aftercare and support, according to the Google Support pages, you are expected to either seek advice using Stack Overflow or an especially created Slack Channel where you can discuss issues with fellow users. Alternatively, you can pay an additional fee for varied levels of support for example, you can pay $100 extra per month per user for technical and high-impact issue support. 

On the other hand, VISUA is committed to a consultative approach with clients from outset. The team will assist with implementation and integration with your existing system, even tweaking algorithms and models where required to deliver the most optimised solution for project and cost efficiency. VISUA understands that as companies grow and change, the technology needs to be flexible and scalable to keep up, so the same team is available to help with adaptations. Because of this very hands-on approach VISUA does not provide its API only for testing, but does provide a supported live data test wherever required.


While appropriate for many industries, because its visual search application is its strongest element, Google’s Cloud Vision API seems best suited for large Ecommerce sites with enormous product catalogs, however it should be noted that Cloud Vision must be combined with AutoML for this functionality.

VISUA’s focus, however, is much more evenly distributed, meaning it can be scaled and customised to suit almost any given use case, from Phishing Detection to Product Authentication, and Social Listening to Sponsorship Monitoring. What’s more, VISUA’s position as a company that works exclusively on Visual-AI means that a better customer experience is afforded to those that work with them.

While Google offers a wide range of resources and some online support, VISUA’s team works closely with clients, from onboarding to setup, and continues to do so throughout the project’s lifecycle. In other words,  VISUA’s approach is one of partnership with its clients, whereas the relationship is simply customer-provider when it comes to Google Cloud Vision. 

So, if you’re looking for standardised, pre-trained machine learning models for a relatively simple application, or you have internal expertise, then Google Cloud Vision may be a good choice. If on the other hand, your project is more complex or bespoke in nature, or you are looking for a hands-on provider with a more partner-like relationship, or indeed you are looking for requirements such as on-premise or on-device deployment, then VISUA is the way to go! 

Test Today

Whichever way you think might be a good fit, be sure to test all available solutions. Ultimately, the best solution is the one that gives the best/most accurate results in your application. To run a test of these technologies, fill in the form below and a VISUA team member will contact you, then hop over to Google Cloud Vision page to test out their API directly.


The above document has been compiled by VISUA based on best efforts research using all relevant publicly available resources. Prospective users of either platform should assure themselves of any requirements directly with each prospective provider prior to signing any agreements. VISUA will not be held responsible for any errors or omissions that might be detected, but will immediately correct them once notified at [email protected].

Download a copy of this article

You may need to gather some documentation for research purposes. You can download a PDF version of this article here.


VISUA & Vision Insights Partner To Usher In New Era In Sports Sponsorship Intelligence

Reading Time: 4 minutes Exclusive partnership sees Vision Insights integrate VISUA’s Sports Sponsorship Monitoring Computer Vision Suite into its new Decoder Insights Platform. Computer Vision (Visual-AI) […]

Featured Sponsorship Monitoring Technology VISUA News
Computer Vision Leader VISUA Launches Low-Code & No-Code Implementation

Reading Time: 3 minutes Dublin and New York-based VISUA now allows API-less use of complete Computer Vision Technology Stack Leading Computer Vision (Visual-AI) company, VISUA has […]

Featured Technology VISUA News
Could Computer Vision be the Solution to the International Luggage Issue?

Reading Time: 4 minutes The explosion in world travel after the easing of lockdowns and travel restrictions has seen airports struggle to cope. One of the […]

Everything Else Technology

Trusted by the world's leading platforms, marketplaces and agencies

Integrate Visual-AI Into Your Platform

Seamlessly integrating our API is quick and easy, and if you have questions, there are real people here to help. So start today; complete the contact form and our team will get straight back to you.

  • This field is for validation purposes and should be left unchanged.