VISUA’s Logo Placement

What is Logo Placement?

When it comes to logo recognition, we at VISUA always aim to provide our customers with the highest quality technology out there. In order to do this, it’s important for us to continue our research and development endeavors. That’s why we have decided to focus our efforts on developing our Logo Placement feature. Because we provide the leading logo recognition technology on the market, we decided that the next step in our development would center around providing our customers with the ability to detect where their brands’ logo appears. In other words, once a logo is detected, our Logo Placement feature is able to identify the object on which that logo is placed, such as a Nike logo on a shoe or a Heineken logo on a billboard.

How can it be used?

So why should your customers avail of this technology? Well, it’s all about context. This feature allows you and your customers to find out which products their audiences are purchasing. It can also assist your brands with sentiment analysis to find out where their customers are actually using their products. They can also determine which products are more often photographed and where those photos are taken. This will help brands with target advertising for future campaigns, so they can go after the right type of customer at the right time and place.

So what does this mean for Social Media Monitoring? A good example would be a Twitter user posting a photograph of their friend holding a can of Coca-Cola at the beach. Using Logo Placement, brands can determine which type of Coca-Cola product that person is holding, i.e. a can. They can also see that the person is using the product on the beach, so the brand could consider carrying out an advertising campaign for soft drinks to be displayed near beaches. Combined with sentiment analysis and Social Listening, brands can figure out how their customers are responding to their products. So, do they look happy or sad, angry or confused in the photo and what are they saying within the photo’s caption about the product?

Another way in which brands can avail of this feature is through Sports Sponsorship Monitoring. There have been multiple Sports Sponsorship companies that have had success utilizing our Logo Placement feature as it can find logos on objects that can be seen at stadiums such as dasher boards, jumbotrons, basketball backboards, and goal mats. This feature can also be used to find objects displaying logos such as billboards and hoardings that may be found near a stadium, arena, or any other sporting venue. This proves very beneficial when it comes to calculating the ROI of an event.

How does it work?

So how does this form of object recognition actually work? Object detection in a more general sense involves technology related to computer vision and image processing that deals with detecting instances of semantic objects such as humans, buildings, cars or cats in digital images and videos. Each object of this kind has its own set of visual cues. Wheels for cars, windows for buildings, or whiskers for cats all help to characterize and distinguish the class. Due to their innate variability, these kinds of objects require real-life examples of imagery to teach a computer vision system what cues to look for, how they appear, and how to recognize them. “Deep Learning” has proven to be the most effective computer vision technique to accomplish this task. For this reason, our Logo Placement feature takes full advantage of these so-called Deep Learning techniques.

There you have it: our new Logo Placement feature! If you think this feature could be beneficial to you and your customers, why not get in contact with us?