Brand Protection Counterfeit Detection

It’s Amazing What’s Possible with Visual-AI For Counterfeit Detection

It’s Amazing What’s Possible with Visual-AI For Counterfeit Detection

Reading Time: 3 minutes

Your Counterfeit Detection Platform Powered By Best-In-Class Enterprise Visual-AI

We all know the challenges brands face with the unrelenting growth in counterfeit goods. Counterfeiters are ‘hiding in plain sight’ to sell their illicit goods. They count on being one of the millions of online listings and one of the billions of similar images and use key techniques to avoid being found in text searches.

That’s why brand protection and counterfeit detection companies like yours exist, but the task is impossible for humans to do effectively. It’s why we developed our Visual-AI technology to help automate and expand your offering to turn the tide against this illicit trade.

VISUA – For Visual Counterfeit Detection & Protection

Our Visual-AI can quickly and cost-effectively process billions of images and videos to highlight suspicious products. When used in conjunction with your own methodologies and technologies this means fakes can be identified and removed in bulk within days, or even hours, of listings/pages going live.

This is a proven technology. In fact, we’re the Visual-AI people powering counterfeit detection for the leading eCommerce marketplaces and brand protection platforms. Why? Because our technology is proven to deliver logo detection at the highest precision with instant learning, and product similarity matching, at unlimited scale.

Counterfeit Detection_Visual Search_Fake Designer Handbags

The Benefits of Visual-AI for you


Detect and rank visually similar marks, markings and product IDs using our Product Similarity Matching, and Product Mismatch Detection.


Proven to deliver the highest precision and recall in both images and video.


Detect one mark or thousands of marks at any volume.


Instant logo training and automated product similarity matching.


Integrating our API is quick and easy, or use our powerful dashboard.


The Benefits Of Visual-AI For Your Customers

Your customers will benefit from multiple techniques to provide the broadest search capabilities, that can be deployed in as little as hours:

Modified Logos

Counterfeiters and opportunists will often modify logos with the intention of either confusing or for humour or other purpose. Our Visual-AI can detect that.

Wrong Logos

Counterfeiters can create very exact copies of products and simply add a generic logo. Our Visual-AI can detect that.

Missing Logos

Counterfeiters will make an almost identical product and simply leave the branding off. Our Visual-AI can detect that.

Wrong Product

Counterfeiters will put a genuine logo on a generic product. Our Visual-AI can detect that.

Virtually Identical Products

The most determined counterfeiters will make products that are virtually identical to genuine versions. Our Visual-AI can detect that.

Modified Products

Counterfeiters will make products that are very close to genuine versions, but certain aspects are different. Our Visual-AI can detect that.

Products Missing Specific Marks

Counterfeiters will make products that match genuine versions in almost every way but miss small details like safety markings. Our Visual-AI can detect that.

Products with Incorrect Marks

Counterfeiters will often create fake versions of products that are very close, but in the wrong size or carry markings that shouldn’t be there. Our Visual-AI can detect that.

counterfeit detection missing marks
Missing Markings/Marks on Counterfeit Zoggs

Chosen By Global Leading Platforms, Marketplaces And Specialist Service Providers

VISUA is a delight to work with. They approached our use case with technology that worked. A proactive approach to deep-diving all issues, and a willingness to be nimble and adjust to our needs on the fly


Interested in learning more about counterfeit detection? Why not book a demo with our team to see it in action?

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Integrate Visual-AI Into Your Platform

Seamlessly integrating our API is quick and easy, and if you have questions, there are real people here to help. So start today; complete the contact form and our team will get straight back to you.

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