BLOG 
It’s Amazing What’s Possible with Visual-AI For Counterfeit Detection
Your Counterfeit Detection Platform Powered By Best-In-Class Enterprise Visual-AI
We all know the challenges brands face with the unrelenting growth in counterfeit goods. Counterfeiters are ‘hiding in plain sight’ to sell their illicit goods. They count on being one of the millions of online listings and one of the billions of similar images and use key techniques to avoid being found in text searches.
That’s why brand protection and counterfeit detection companies like yours exist, but the task is impossible for humans to do effectively. It’s why we developed our Visual-AI technology to help automate and expand your offering to turn the tide against this illicit trade.
VISUA – For Visual Counterfeit Detection & Protection
Our Visual-AI can quickly and cost-effectively process billions of images and videos to highlight suspicious products. When used in conjunction with your own methodologies and technologies this means fakes can be identified and removed in bulk within days, or even hours, of listings/pages going live.
This is a proven technology. In fact, we’re the Visual-AI people powering counterfeit detection for the leading eCommerce marketplaces and brand protection platforms. Why? Because our technology is proven to deliver logo detection at the highest precision with instant learning, and product similarity matching, at unlimited scale.
The Benefits of Visual-AI for you
Flexibility
Detect and rank visually similar marks, markings and product IDs using our Product Similarity Matching, and Product Mismatch Detection.
Accuracy
Proven to deliver the highest precision and recall in both images and video.
Scalability
Detect one mark or thousands of marks at any volume.
Immediacy
Instant logo training and automated product similarity matching.
Simplicity
Integrating our API is quick and easy, or use our powerful dashboard.
The Benefits Of Visual-AI For Your Customers
Your customers will benefit from multiple techniques to provide the broadest search capabilities, that can be deployed in as little as hours:
Modified Logos
Counterfeiters and opportunists will often modify logos with the intention of either confusing or for humour or other purpose. Our Visual-AI can detect that.
Wrong Logos
Counterfeiters can create very exact copies of products and simply add a generic logo. Our Visual-AI can detect that.
Missing Logos
Counterfeiters will make an almost identical product and simply leave the branding off. Our Visual-AI can detect that.
Wrong Product
Counterfeiters will put a genuine logo on a generic product. Our Visual-AI can detect that.
Virtually Identical Products
The most determined counterfeiters will make products that are virtually identical to genuine versions. Our Visual-AI can detect that.
Modified Products
Counterfeiters will make products that are very close to genuine versions, but certain aspects are different. Our Visual-AI can detect that.
Products Missing Specific Marks
Counterfeiters will make products that match genuine versions in almost every way but miss small details like safety markings. Our Visual-AI can detect that.
Products with Incorrect Marks
Counterfeiters will often create fake versions of products that are very close, but in the wrong size or carry markings that shouldn’t be there. Our Visual-AI can detect that.
Chosen By Global Leading Platforms, Marketplaces And Specialist Service Providers
VISUA is a delight to work with. They approached our use case with technology that worked. A proactive approach to deep-diving all issues, and a willingness to be nimble and adjust to our needs on the fly
-Ebay
Interested in learning more about counterfeit detection? Why not book a demo with our team to see it in action?
Book A DemoRELATED
The Benefits of Visual-AI in Brand Protection - Reading Time: 4 minutes The 5 Brand Protection benefits of using Visual-AI It’s been said for a number of years that Visual-AI is changing the game […] Posted in: Brand Protection- The European Digital Services Act – How it Affects you - Reading Time: 6 minutes TLDR: The European Digital Services Act has been ratified into law by the European Union and will have wide-ranging implications for companies […] Posted in: Content Moderation, Featured
- It’s Amazing What’s Possible with Visual-AI For Counterfeit Detection - Reading Time: 3 minutes Your Counterfeit Detection Platform Powered By Best-In-Class Enterprise Visual-AI We all know the challenges brands face with the unrelenting growth in counterfeit goods. […] Posted in: Brand Protection, Counterfeit Detection
Eight Types of Content Intermediary Web Companies Need to Detect & Block to be Compliant with the European Digital Services Act
Reading Time: 7 minutes The European Digital Services Act is a groundbreaking piece of legislation that aims to modernise the regulation of online businesses to better […]
Brand Protection Content Moderation Counterfeit Detection Trademark Protection
Eight Types of Content that Marketplaces & Ecommerce Sites Need to Block to be Compliant with the European Digital Services Act
Reading Time: 6 minutes The European Digital Services Act is new legislation which aims to modernise the regulation of online businesses to better protect its citizens […]
Brand Protection Content Moderation Counterfeit Detection Trademark Protection
Infographic: 8 Types of Content Intermediary Web Companies Need to Detect & Block
Reading Time: < 1 minute The EU’s new Digital Services Act will, for the first time, hold online intermediary companies accountable for allowing harmful or illegal content […]
Brand Protection Content Moderation Counterfeit Detection Trademark Protection
