Brandwatch takes brand insights to new heights through the power of Visual-AI
Read how Brandwatch increased its customer base and improved customer satisfaction with Visual-AI
Brandwatch wanted to introduce a way to analyse visual brand data, something they deemed to crucial in retaining their customers.
Discover how VISUA's Visual-AI helped them to enhance their already powerful tech stack, providing a holistic brand monitoring experience for their users.
"Clients who choose Brandwatch get access to the most data and the best AI, with thanks to VISUA.”
Phill Agnew,
Director of Product Marketing, Brandwatch
Highlights
Challenges
Solution
Results
What is Brandwatch?
Brandwatch is a world-leading consumer intelligence platform. Thousands of marketers and analysts use it every day to discover and understand what customers are saying about their brand online.
Challenges
There’s an old adage: “A picture paints a thousand words” and as digital media became more and more visual, the brand monitoring and social listening industry realised that this was never more true. As a leader in the industry, Brandwatch had discovered that a high percentage of brand mentions in social media posts were visual-only, with no text mentions of the brand in those posts. This meant that their users were missing out on a sizable portion of posts where the brands were being referenced. Brandwatch knew that in order to continue providing their clients with the best service, they would need to find a way to analyze all forms of visual media, particularly images and videos. It was considered crucial in retaining existing clients, as well as attracting new ones.
The VISUA Solution
Brandwatch considered volume, accuracy and speed as paramount in upholding their solid reputation in the brand monitoring industry and satisfying existing clients, so the choice to work with VISUA was easy. Brandwatch spent a year analyzing and testing a number of players in the Visual-AI market, from open source technology to premium subscription services.
We use VISUA’s tech to discover our clients' logos across millions of images shared online. We’re able to understand how much a brand is pictured, which brands are most visible online and how each brand is pictured, whether in a positive or negative manner. Our customers use this data to conduct competitor analysis, campaign measurement and even product development.
VISUA’s solution was ultimately selected for four key reasons:
- VISUA’s Visual-AI offered the highest levels of precision and recall, which is critical if you are selling reliable insights to clients.
- VISUA’s solution could handle the massive volumes of data that Brandwatch needed processing each month, effortlessly and reliably.
- The technology integrated flawlessly with their own platform, making the experience seamless for their customers.
- Brandwatch could activate new brand logos and marks instantly by simply providing a URL in the VISUA dashboard.
- The ability to do both is important as it allows the tracking of a brand’s full logo or the recognised marks related to the brand, such as the Nike swoosh, Adidas stripes or McDonald’s golden arches, even when the brand name is not included
All this meant that Brandwatch could launch a key new feature within their Consumer Research platform.
VISUA’s solution enables Brandwatch’s clients to:
- Use brand and mark detection to identify and track where their brand and related visual assets appear in images and videos wherever their brand appears online.
- Analyze the context of these visual mentions and how they relate to objects in the media and the overall scene.
- Get a comprehensive overview of how their brand is being represented in areas that are out of their control e.g. outside o advertising, their brand profiles and paid-for posts.
- Fully understand their target audience with otherwise unattainable insights that can be used to develop future campaigns and messaging.
What this means for Brandwatch
and what it could mean for you
New Product
Customer Satisfaction
Attracting New Customers
“VISUA’s tech helped us build Image Insights, a brilliant new feature-set that has helped Brandwatch win more clients and retain more users.
Integrate Visual-AI Into Your Platform
Seamlessly integrating our API is quick and easy, and if you have questions, there are real people here to help. So start today; complete the contact form and our team will get straight back to you.
Request A Call Back
