Brandwatch wanted to introduce a way to analyse visual brand data, something they deemed to crucial in retaining their customers.
Discover how VISUA's Visual-AI helped them to enhance their already powerful tech stack, providing a holistic brand monitoring experience for their users.
"Clients who choose Brandwatch get access to the most data and the best AI, with thanks to VISUA.”
There’s an old adage: “A picture paints a thousand words” and as digital media became more and more visual, the brand monitoring and social listening industry realised that this was never more true. As a leader in the industry, Brandwatch had discovered that a high percentage of brand mentions in social media posts were visual-only, with no text mentions of the brand in those posts. This meant that their users were missing out on a sizable portion of posts where the brands were being referenced. Brandwatch knew that in order to continue providing their clients with the best service, they would need to find a way to analyze all forms of visual media, particularly images and videos. It was considered crucial in retaining existing clients, as well as attracting new ones.
Brandwatch considered volume, accuracy and speed as paramount in upholding their solid reputation in the brand monitoring industry and satisfying existing clients, so the choice to work with VISUA was easy. Brandwatch spent a year analyzing and testing a number of players in the Visual-AI market, from open source technology to premium subscription services.
We use VISUA’s tech to discover our clients' logos across millions of images shared online. We’re able to understand how much a brand is pictured, which brands are most visible online and how each brand is pictured, whether in a positive or negative manner. Our customers use this data to conduct competitor analysis, campaign measurement and even product development.
Phill Agnew, Brandwatch
All this meant that Brandwatch could launch a key new feature within their Consumer Research platform.
Attracting New Customers
“VISUA’s tech helped us build Image Insights, a brilliant new feature-set that has helped Brandwatch win more clients and retain more users.
Phill Agnew, Brandwatch
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