This category contains articles that relate to creative marketing campaigns and how the use of Computer Vision allows unique and engaging campaigns to be developed.
The use of logo detection, text detection, object detection and visual search allows campaigns that can incorporate brand, product and slogan detection/verification and augmented reality elements, all from any standard consumer smartphone device.
Reading Time: 2 minutes On September 22nd 2015 LogoGrab (now VISUA) exclusively launched the world’s first-ever global Augmented Reality campaign for one of the world’s largest […]Creative Campaigns
Reading Time: 4 minutes Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with […]Creative Campaigns
Reading Time: 3 minutes How we do business, from HR to sales to customer service has changed since March 2020 as we were forced to quickly […]Creative Campaigns