There’s an old adage: “A picture paints a thousand words” and as digital media became more and more visual, the brand monitoring and social listening industry realised that this was never more true. As a leader in the industry, Brandwatch had discovered that a high percentage of brand mentions in social media posts were visual-only, with no text mentions of the brand in those posts.
They knew that they had to find a way to analyse this visual data, or risk following out of step with the market, and their customers. They were confident that they would find a way to improve brand monitoring with Visual-AI.
Brandwatch spent a year analyzing and testing a number of players in the Visual-AI market, from open source technology to premium subscription services. Ultimately, the decision to work with VISUA was an easy one due to the accuracy, speed and volume of the service provided.
Want to learn more about Brandwatch's ongoing journey to enhancing brand monitoring with Visual-AI? Download the full success story today - no form completion necessary!
Look Who's Worked With VISUA
“We use VISUA’s tech to discover our clients’ logos across millions of images shared online. We’re able to understand how much a brand is pictured, which brands are most visible online and how each brand is pictured, whether in a positive or negative manner. Our customers use this data to conduct competitor analysis, campaign measurement and even product development.
Phill Agnew, Director of Product Marketing
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