Social Media Monitoring

January 28, 2021
Social Listening Tools_ featured

10 Best Social Listening Tools (According to Forrester)

Reading Time: 6 minutes A close look at some of the best social listening tools available There are some things you need to carefully consider when choosing something as important […]
December 10, 2020
Social Media Brand Engagement

Maximising brand engagement in a new era of in-depth insights

Reading Time: 4 minutes Innovative Object and Scene Detection technology enables the gathering of visual data which can be used to enhance brand engagement  All marketers have a single, defining […]
November 16, 2020
TikTok_social listening_video platform

Social Listening is Pointless if You Can’t Track Visuals

Reading Time: 4 minutes In the visual age, social listening platforms need to keep up, says Senior Content Manager, Claire Kane Social listening is nothing new. It’s something marketers and […]
July 14, 2020

Press Release: New research shows brands may be blind to 88% of mentions

Reading Time: 2 minutes New research shows 88% of online brand mentions are visual and brands may be blind to them Brands could access >1000% more brand monitoring intelligence by […]
January 7, 2020
parallax-trademark-coca-cola-smartphone

3 Reasons to Monitor Visual Mentions

Reading Time: 4 minutes We all know how crucial Social Media Monitoring is for any brand’s analytics strategy. Text-based reporting is a great resource as it allows brands to detect […]
February 10, 2019
Visual-AI Logo detection

8 Visual-AI FAQs

Reading Time: 5 minutes 1. What is Visual-AI? Visual-AI is the identification of objects and logos within an image. When using Visual-AI technology, images or videos are passed through detection […]
November 1, 2018
nike-hat-gifs

Social Media Monitoring and GIFs: Why they’re more important than you think.

Reading Time: 4 minutes Where did GIFs come from? The GIF (Graphic Interchange Format) was invented by Steve Wilhite in 1987 and has been gaining popularity among social media users […]
May 13, 2018
Social Media Monitoring

How to Commercialize Visual Listening for Social Media Monitoring

Reading Time: 4 minutes How to Commercialize Visual Listening for Social Media Monitoring First of all, what is Visual Listening? In order to understand it, we first need to know what […]
March 10, 2018
Video recording_Brand insights for video

Visual Listening: Uncovering Hidden Demographics

Reading Time: 5 minutes First of all, what is Visual Listening? Visual Listening is essentially the same thing as Social Listening or Social Media Listening, but instead of analyzing text-based […]
June 8, 2017
Video recording_Brand insights for video

VISUA launches brand insights for video

Reading Time: 3 minutes Recently Instagram launched their one-minute video capability, announcing to their fans, “We want to bring you fun, flexible, creative ways to create and watch video on Instagram” […]
April 30, 2017
Video-social-media-monitoring-companies

Why Social Media Monitoring Companies Should Care about Online Videos

Reading Time: 3 minutes The importance of video It comes as no surprise that online video content is becoming more and more popular among social media users. From YouTube to […]
September 24, 2016
Social Media Monitoring _Influencers and branded content

How Visual-AI can help B2B marketers gather data from ephemeral content

Reading Time: 4 minutes What is ephemeral content? In simple terms, ephemeral content involves any form of online content, be that an image or video, that disappears within a certain […]
July 10, 2016
Visual Listening_Social Media Monitoring

Are you Visual Listening?

Reading Time: 3 minutes Brands are starting to realize that they must look at different methods to follow trends on social media in order to avoid being left in the […]
May 1, 2016
Social Media Monitoring

Why is Visual Content Marketing so Important?

Reading Time: 2 minutes Content marketing is now one of the most important strategies for any marketer, but how many marketers include visual in their content strategy, and can the ROI of […]
April 23, 2016
Why marketers need visual-ai

5 Reasons Why Marketers Need Visual-AI

Reading Time: 5 minutes If your customers are seeking visual data via image or video recognition, it’s important to understand why. If marketers are not utilizing Visual-AI technology, they are […]
February 1, 2016
How to engage millenials

Engaging Millennials Through Image Recognition and Augmented Reality

Reading Time: 4 minutes Inés is the Content Marketer for Catchoom Technologies based in Barcelona. Also a hip-hop dancer, aspiring DJ and a vegetarian, she believes technology paired with creativity can bring amazing […]